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Seacoast Capital Announces Investment in Mail America

Author: Jamie Donelan | Press
Seacoast Capital Announces Investment in Mail America

BOSTON, September 17, 2025 — Seacoast Capital (“Seacoast”), a lower-middle market non-control growth capital investor, announced today its recent investment in Mail America (“Mail America” or the “Company”), in support of the recapitalization of the Company by Wildwood Capital (“Wildwood”).

Mail America, headquartered in Wheeling, WV, is a tech-enabled provider of highly-customized direct mail marketing solutions for customers across a range of industries, including retail, buying groups, auto dealerships, education and financial services, among others.

Seacoast provided a combination of subordinated debt and an equity co-invest to support Wildwood’s recapitalization of the Company in partnership with management to facilitate liquidity for the Company’s founding shareholders.

Michael Svidrun, a Director at Wildwood, commented “Together with Seacoast, we are excited to partner with the Mail America team, who have built an exceptional business with a strong track record of delivering results to clients over three decades. Mail America’s differentiated, data-driven approach and unique capabilities position it as a high-quality platform and we look forward to supporting its continued growth and success” adding “We value Seacoast as a partner in this investment and are enthusiastic about the opportunities ahead.”

Jamie Donelan, a Partner at Seacoast, added “Over its 30+ year history, Mail America has established itself as one of the preeminent providers of direct mail marketing services in the U.S. across its end markets – largely through the Company’s focus on creating innovative, customized and high-ROI direct mail campaigns, intense dedication to customer service and investment in proprietary campaign management software,” further noting “We are excited to partner with Wildwood and Mail America management to build upon that legacy as the Company looks to make targeted investments in people, processes and technology that will enable it to further penetrate existing end markets, strategically enter new end-markets, add production capacity to better serve existing and prospective customers and opportunistically make synergistic acquisitions”.

Terms of the transaction were not disclosed.

About Mail America

Founded in 1993 and headquartered in Wheeling, WV, Mail America is a leading provider of targeted, data-driven direct mail solutions. The company offers end-to-end services, including campaign strategy, data analytics, segmentation, and mail processing, helping clients across a wide range of industries deliver the right message to the right audience. By combining deep print expertise with advanced data capabilities, Mail America enables businesses to reach customers more effectively and drive measurable results. For more information, please visit www.mailamerica.com.

About Seacoast Capital

Founded in 1994, with offices in Boston, MA and San Francisco, CA, Seacoast Capital invests non-controlling capital in partnership with management in lower middle market private companies. Seacoast is industry agnostic and typically invests $5 million to $30 million of capital in companies with $10 million or more in revenue and $2 million or more of EBITDA. Capital is used to support growth, refinancings, acquisitions, family ownership and wealth transfers, shareholder liquidity events, and partnership or management buyouts. Geographically, Seacoast invests anywhere in the United States. Since its inception, Seacoast has managed over $1B of capital, which the firm has invested in 90+ transactions. Now managing its fifth fund, Seacoast continues to actively seek new investment opportunities. Learn more by visiting www.seacoastcapital.com.

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