Seacoast Capital Announces Investment in Museum of Illusions Group
BOSTON, April 15, 2026 — Seacoast Capital (“Seacoast”), a lower-middle market non-control growth capital investor, announced today its recent investment in Museum of Illusions Group (“MOI” or the “Company”), in support of the acquisition of the Company by Brightwood Capital Advisors (“Brightwood”).
MOI, headquartered in Zagreb, Croatia and Scottsdale, AZ, is an operator of immersive attractions that blend learning and entertainment and appeal to visitors of all ages. Founded in Zagreb in 2015, the Company has grown rapidly to nearly 70 locations across 27 countries and five continents.
Seacoast provided a combination of unitranche debt and an equity co-invest to support Brightwood’s acquisition of the Company to facilitate liquidity for the Company’s prior institutional owner.
Kim Schaefer, CEO of MOI, commented, “We are excited to partner with Seacoast as we continue to expand and elevate our immersive, educational content for visitors of all ages, supporting the ongoing growth of MOI and the communities we serve.”
David Romagnoli, a Partner at Seacoast, added “MOI has built an impressive global platform that uniquely bridges education and entertainment, with a price point and demographic breadth that drives consistent demand across local and tourist markets,” further noting “this investment reflects our continued focus on partnering with exceptional sponsors and management to support compelling businesses at every stage of their growth”.
Terms of the transaction were not disclosed.
About Museum of Illusions
Museum of Illusions is the largest and fastest-growing chain of private museums in the world. The unique concept offers all age groups an interactive experience where mind-blowing exhibits play tricks on the minds of visitors and show them the exciting science behind illusions. With nearly 70 locations across 27 countries, Museum of Illusions continues to grow and share the fascinating world of illusions with curious minds all over the world. For more information, visit www.museumofillusions.com.
About Seacoast Capital
Founded in 1994, with offices in Boston, MA and San Francisco, CA, Seacoast Capital invests non-controlling capital in partnership with management in lower middle market private companies. Seacoast is industry agnostic and typically invests $5MM to $30MM of capital in companies with $10MM or more in revenue and $2MM or more of EBITDA. Capital is used to support growth, refinancings, acquisitions, family ownership and wealth transfers, shareholder liquidity events, and partnership or management buyouts. Geographically, Seacoast invests anywhere in the United States. Since its inception, Seacoast has managed over $1B of capital, which the firm has invested in 90+ transactions. Now managing its fifth fund, Seacoast continues to actively seek new investment opportunities. Learn more by visiting www.seacoastcapital.com.